Okay before you yell at me, maybe it has worked for you. Hear me out, though.
Have you noticed it takes a lot more these days to get customers for our business using the traditional marketing tactics? I.e. Newspaper ads, postcards, insert flyers… you know, the old school way.
One of the biggest reasons for this is due to increased competition. There are so many more businesses opening due to the current rave of entrepreneurship, and well, the economy has only gotten better. Your prospects want to use a business they can trust and normally this is won through recommendation, which you really can’t control or can be earned through marketing, where you have all the control.
Of all the marketing solutions you can use to present your business as one to be trusted, content marketing is the most effective.
In other words, educating your customer instead of trying to sell them something.
Maybe content marketing is for you.
- You don’t want to annoy your prospects but need to get their attention.
- You have a blog but don’t have any clue what to do with it.
- You like to write and curate information you know you are a pro at.
The only requirements are (1) you have a deep experience in your industry (I mean, why else would you be in business?) and (2) you have a strong desire to share what you have learned.
Content is important during this era of the internet. This type of marketing creates information that focuses on your expertise as well as what your client needs help with. It is the perfect way to attract, educate and engage prospects, no matter where they are in the buying process.
Sure, content marketing seems challenging. What kind of content should you create? When the light bulb turns on, how should you implement it? Do you have enough time? Do you need to become a writer to do this? What will your results even look like? OMG IT SOUNDS LIKE SO MUCH WORK!
Well, my friend, you only need two things to get started: your voice and clear positioning.
Our next step is to develop quality ideas.
In the meantime, look at this weekly content marketing plan:
1 blog post ➜ 3 email newsletters ➜ 20 social media statuses
You can read the next post here.