Responsive, not mobile friendly

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Now more than ever, it is crucial for a small business to have a mobile presence online.

In 2013, mobile browsing was expected to surpass desktop browsing.

It happened.

73% of internet users begin their search on a mobile device, so now more than ever, it is crucial for a small business to have a mobile presence online.

Take into consideration that a lot of people nowadays are on their phone walking to work, in meetings, waiting for their kids, drinking a cup of coffee, going to the restroom (yes, it’s true) and many other places. The truth is a handheld device is easy to handle and the amount of information it can hold is endless. Why wouldn’t you want to be on the internet?

So if all of these people are on the internet as a multitasking technique, can you imagine them trying to view a website that is not mobile friendly? Personally, if I am sliding my fingers in ways other than up and down, I am not happy. If I am having to pinch my way in and out of a page to read its content, I become frustrated and you do too. So what can assure us that clients are okay with having to do these tedious tasks? They are not.

I am absolutely positive the client is important to you and your business, so keeping them satisfied is very important. The number one goal is to make sure someone’s experience is valuable and simple enough to make them come back again and use your service or product.

1. Responsive Design = Good, Mobile Friendly = Bad.

Despite its title, mobile friendly is not so friendly after all. Mobile friendly is usually a separately coded web page that redirects a mobile user to a smaller and more legible wordpage, wheras  Responsive design adapts to the device your client is using, resizing all of the elements and content to a legible size.

A mobile friendly site is the type you see with the bars in the middle of the screen, sort of like a menu, that allows you to navigate through the page, but does not include a lot of the content of the desktop version. These typically offer a link to view either, but if you have to switch to desktop view to view important content, what good is having a mobile site?

A responsive design on the other hand allows users to view all of your websites information in the appropriate size. No more pinching or zooming required, no more side to side action. The layout, orientation, images, text, and navigation adapt to suit the device being used. This maintains a consistent design across all devices.

2. Make content a huge part

Less is more, so make it important. Strong headlines and attractive teasers is the most important in your mobile site. It needs to be clear and easy to read. Include only what you need in their designated pages and try not to repeat yourself.

3. Use the right amount of images

On a mobile site, one photo per page does the trick. If you will have more than one on your website, make sure they are spaced in between each other. The last thing you want to do with photos on mobile is detract from the user experience.

4. Simple is better when it comes to navigation

I simply dislike when I am navigating on a website and their links are so close together or just so disorganized it sends me to a different page.

When you are on the go, time is important so any time wasted is annoying.

You want to make sure that your navigation includes thumb-friendly buttons. Make your social sharing features obvious. Try to use click-to-call and click-to-email features so that a client or customer has less steps to make. Easy navigations reduces the second thought of the audience.

What does your mobile website have that works for your business?


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